Experiments|

Pricing Page Conversion

CF-05/06/07MeasuringRun experiments, track metrics & make decisions
Experiment Metrics
Primary Metric (North Star)

plan_selected — percentage of free-trial users who fire this event within 14 days of first pricing page visit

Guardrails
  • pricing_page_bounce — must not increase by more than 3pp (redesign must not drive users away faster)
  • support_chat_opened — must not increase (simplified layout should reduce confusion, not increase it)
  • page_load_time_ms — must not increase by more than 200ms (additional assets must not degrade performance)
Experiment Runs1
#Experiment RunMetricsStatusDecision
1
Bayesian A/B
plan_selected
pricing_page_bounce, support_chat_opened
collectingPending
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